FacilityIQRead the guides

FacilityIQ

Do the job. Check they’re happy. Get the review.

Every finished job is a chance to be found by the next one.

We show local businesses how to turn finished work into a reputation people actually find — using tools you set up yourself and keep.

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Job finished
The work is done and signed off
They’re happy
You check before you move on
They’re asked
One short message, one link
They’re found
The next customer sees you first

The workflow

If it depends on you remembering, it won't happen.

Asking for a review works. Doing it once a fortnight when you get a spare minute doesn't. The difference isn't effort — it's whether the ask is part of finishing the job.

  1. 01

    Job marked complete

    The work is finished and signed off

  2. 02

    They’re texted

    One short message with one link in it

  3. 03

    They review

    Twenty seconds, still standing in the doorway

  4. 04

    The profile grows

    Every job adds to what the next customer finds

Start by doing it yourself. Open the job sheet at the end of the day, send the message from your own phone, and watch what comes back. Two weeks of that tells you which customers actually respond, how long after the job you should wait, and what the message should say.

Then, and only then, make it automatic — so it runs whether you’ve had a good week or a terrible one.

Prove it by hand first. Automate it second.

A system you set up before you’ve sent a single message yourself is a system you can’t fix when it quietly stops working.

What “working” looks like

  • It runs on every job, not the ones you happen to remember
  • It goes out the same day the work is finished
  • It stops if a customer says they’re not happy
  • You can see what was sent, to whom, and when

The customer details live in a simple table you own. The message goes out when a job changes status. No contract, no dashboard you can’t leave, no data held somewhere you can’t export.

Build a simple review request systemBuild your customer database

Being found

People search the problem, not the company.

Nobody in a hot house types a business name they've never heard. They type what's wrong and where they are. Being found is less about clever tricks and more about having a profile complete enough to be considered.

What they actually type

  • “AC installation near me”
  • “air con repair [suburb]”
  • “heater stopped working in a heatwave”
  • “who serviced a ducted unit around here last month”

More people are asking an assistant to name someone.

Assistants choose from what’s already visible — the profile, the reviews, the site. There’s no switch for that and nobody can honestly sell you one. What you can do is make the picture accurate and complete, so you’re a reasonable answer when the question is asked.

What makes a profile findable

  • The right category, and every service listed in the words customers actually use
  • The areas you cover, stated plainly
  • Photos of real jobs — not stock images of someone else’s house
  • Reviews that name the work: “new split system”, “ducted unit serviced”
  • A website that says the same thing the profile says

A profile that exists but is half-filled is the most common thing we see. It ranks like a half-filled profile.

Set up your Google Business ProfileGet your Google review linkWhat actually helps on Maps

The guides

Free guides. Real systems. No gatekeeping.

Every guide takes you from nothing set up to something working. No information hidden behind a sales call, no proprietary platform, no monthly fee you can’t walk away from.

Build assets. Not dependencies.

Where to go next

Start with the one you need this week.

Each guide takes you from nothing set up to something working, using tools you create yourself and can walk away from.

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